Meta Ads · CRM · Advanced Creative

The growth engine personal injury firms actually need.

We engineer signed cases — not impressions. Meta Ads tuned for intake quality, a CRM built for legal lead velocity, and creative that stops the scroll. One system. One team. One number that matters: signed cases.

4.2x
Average ROAS within 90 days
$312
Median cost-per-signed-case
71%
Lead-to-call conversion
11min
Average lead response time
The honest part

Why most firms burn money on Meta.

Every PI firm we've audited had the same four leaks. Fix them and the math changes overnight.

01
Leads sit cold for hours
The average firm responds to a Meta lead in 47 minutes. By minute 5, conversion has already dropped 80%. Your intake team isn't slow — your stack is.
02
Creative that looks like everyone else
Stock photos of gavels. "Injured? Call now." Meta's algorithm penalizes generic creative with brutal CPMs. You're not losing to lawyers — you're losing to better hooks.
03
Optimizing for leads, not cases
Meta will happily feed you 500 tire-kickers a month. Without signed-case conversion data piped back into the algorithm, you're training it to find the wrong people.
04
A CRM built for sales reps, not intake specialists
HubSpot, Salesforce, GoHighLevel — none of them understand statute of limitations, lien obligations, or referral splits. Your team lives in spreadsheets while leads ghost.
The system

Four moves. Built in sequence.

We don't do "audits." We deploy. Here's exactly what happens in the first 30 days and beyond.

01
Week 1 — Creative

Advanced creative production

We script, shoot, and edit 15–25 native ad variants per month — UGC testimonials, attorney POV explainers, animated case-result reels. Built for the algorithm, modeled on what's working this week, not last quarter.

  • In-house creative team — no freelance lottery
  • Hooks tested against 2M+ ad spend dataset
  • Rapid iteration: winners scaled in 72 hours
02
Week 2 — Media

Meta Ads, engineered

Advantage+ campaigns built around signed-case events, not lead-form fills. CAPI server-side tracking, dynamic geo-targeting by case type, and exclusion audiences pruned weekly.

  • Server-side conversions (iOS 14+ proof)
  • Practice-area-specific bidding strategies
  • Daily spend reviews, not monthly reports
03
Week 3 — CRM

CaseFlow CRM deployment

Our purpose-built intake CRM goes live. Sub-60-second lead routing via SMS + call, automated qualification scripts, e-sign retainers, and a kanban built around the actual PI intake funnel.

  • Instant SMS + ringless voicemail on lead capture
  • AI-assisted qualification (statute, liability, injury severity)
  • Native integrations: Filevine, Litify, MyCase, Clio
04
Ongoing — Optimization

Signed-case feedback loop

Every signed case feeds back to Meta. The algorithm learns what a good lead looks like for your firm — not just anyone who'll fill out a form. CPL goes down. Case quality goes up. Compounding monthly.

  • Weekly creative + audience refresh
  • Cohort reporting: spend → leads → signed → settled
  • Quarterly strategic reviews with your partners
The difference

Not another "legal marketing agency."

Most agencies sell you ads. Some sell you software. Almost nobody owns the full path from impression to retainer.

Capability
Typical agency
CaseFlow
In-house creative studio
Outsourced freelancers
Full team, weekly shoots
CRM built for PI intake
Generic HubSpot setup
Purpose-built, included
Optimizing on signed cases
Lead-form fills only
Full revenue attribution
Lead response time SLA
Not their problem
< 60 seconds, guaranteed
Reporting frequency
Monthly PDF
Live dashboard, weekly call
Contract length
12-month lockup
Month-to-month after 90
Creative + CRM

Two halves of the same machine.

Great ads bring people in. A great CRM keeps them from slipping out.

Advanced Creative

A new ad concept every 48 hours.

UGC, animated, attorney POV, case-result reels. Every format tested, every hook iterated. The Meta algorithm rewards freshness — we feed it.

"I thought it was just a fender bender..."
UGC · 23s · 4.1% CTR
Scaling
Attorney POV: 3 mistakes after a crash
Talking head · 41s · 3.6% CTR
Scaling
$2.1M settlement breakdown
Animated · 18s · 5.8% CTR
Top 1%
CaseFlow CRM

Sub-60-second lead velocity.

Built for PI intake. Auto-routes, auto-qualifies, auto-signs. Your team focuses on the cases worth fighting for.

Marcus T. — Rear-end MVANEW · 0:14
Priya S. — Slip & fallCALLING
Devon K. — Truck collisionE-SIGN SENT
Alicia M. — PedestrianSIGNED ✓
Today's intake17 leads · 6 signed

"In month two we signed 34 cases off Meta. We'd been at 8–12 with our old agency. The CRM alone changed our practice."

— Managing Partner · 4-attorney PI firm · Phoenix, AZ

Let's forecast your next 90 days.

30-minute call. We'll audit your current Meta account, model your case economics, and show you exactly what a CaseFlow deployment would look like for your firm.

Book strategy call →
No pitch deck. No fluff. Real numbers.